Business Library: Articles for Small Businesses & Entrepreneurs

These articles have been selected by Portland SCORE to provide information on subjects relating to the starting of and running of small businesses. This Business Library is a compliment to the Web Resource Links and together you will find much of the information that you need to successful start and run a business.

Our sincere thanks to the authors, both from within SCORE, and from the business community at large, who so graciously gave permission for SCORE to host these articles.

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Ask SCORE columns

Ask SCORE, April 2009 - Press Releases
by Southern NH SCORE, from The Union Leader
I operate a petsitting business and plan to expand the territory that I serve. Without a large budget to advertise, how can I get the word out?

Ask SCORE, April 2010 - Communicating with Employees
by Southern NH SCORE, from The Union Leader
I’m an interior designer who has worked on my own for the last three years. The business has now reached the point where I need to expand and hire staff to assist me. I’ve never been a “boss” before; can you offer me some tips on how to do it successfully?

Ask SCORE, August 2009 - Alternative Financing
by Southern NH SCORE, from The Union Leader
I’ve worked as a house painter for a number of years and have decided to start my own painting business. While the start-up costs aren’t huge, neither is my bank account. I’ve approached a couple of banks regarding a loan, but in today’s credit market no one is willing to fund a first-time business owner with limited assets. How can I get this off the ground? I’m confident I can make it a success.

Ask SCORE, August 2010 - Internet Advertising
by Southern NH SCORE, from The Union Leader
I have a business that helps people trace their genealogy. Most of my clients find me via Web searches that direct them to my website, and I’d like to expand on that by doing some Internet advertising. What’s the most effective way to do this?

Ask SCORE, December 2009 - Collecting What You're Owed
by Southern NH SCORE, from The Union Leader
I own a successful janitorial/office cleaning business. Over the past year or so, we’ve begun to experience collection problems, which I assume is a function of the economic slowdown. How can we do a better job of getting the money we’re owed?

Ask SCORE, February 2009- Marketing Your Business
by Southern NH SCORE, from The Union Leader
I’ve operated a successful one-man handyman business for seven years, working in people’s houses doing everything from fixing a stair tread to building small additions. All my jobs have come from word of mouth referrals and I’ve never lacked for work. Since the economy has slowed down, however, for the first time I’m experiencing holes in my schedule, so I want to do some marketing. Where do I start?

Ask SCORE, February 2010 - Avoiding Burnout
by Southern NH SCORE, from The Union Leader
I own a very successful small commercial printing business. I’ve been at it almost five years, have lived, eaten and slept the business since the start, and think I’m beginning to experience burnout. What can I do restore some sanity to my life?

Ask SCORE, January 2009 - Outsourcing
by Southern NH SCORE, from The Union Leader
I own a small, successful plumbing business. Since the beginning seven years ago, my wife, who was at home with our young children, did the bookkeeping. Now that the kids are in school, she’s planning to go back to work full-time in her field of training, psychology. We’re not large enough to need a full-time bookkeeper, so I’m considering outsourcing. Any tips you can offer?

Ask SCORE, January 2010 - Improving Cash Flow
by Southern NH SCORE, from The Union Leader
I own a small, successful architectural firm and, despite the economy, we’ve got a decent backlog of work. However, for the first time in our history, cash is a problem. What can I do to improve cash flow?

Ask SCORE, July 2009 - Planning For Growth
by Southern NH SCORE, from The Union Leader
I started a catering business about two years ago. We did very well initially, exceeding my expectations, but our growth seems to have stalled in the last six months. While it’s easy to attribute that to the overall poor economy, I have a nagging feeling there’s more to it. I’d appreciate any advice you can offer.

Ask SCORE, July 2010 - Branding
by Southern NH SCORE, from The Union Leader
I’ve run a successful secretarial service business for a number of years. I think I understand marketing and do a fair amount to promote my business, but recently I keep hearing about “branding.” What exactly is branding and how do I do it?

Ask SCORE, June 2009 - Protecting Your Data
by Southern NH SCORE, from The Union Leader
I own a successful industrial manufacturing firm. Though not huge, we employ almost 100, including plant, office and sales staff. I constantly read about companies having their IT systems  compromised by hackers, wreaking havoc with their business. What can we do to prevent that from happening to us?

Ask SCORE, June 2010 - Networking
by Southern NH SCORE, from The Union Leader
I recently started a financial consulting business and will be attending a number of conferences where potential clients are likely to be. How can I best take advantage of these opportunities?

Ask SCORE, March 2009 - Surviving Tough Times
by Southern NH SCORE, from The Union Leader
Like most businesses these days, my florist shop is feeling the pinch of reduced revenues. What can we do to survive the recession?

Ask SCORE, March 2010 - Building Customer Loyalty
by Southern NH SCORE, from The Union Leader
I run a small, independent tax preparation service. Though my competition is the large, well-known national chains, I can’t compete on price. However, I offer more personal service and individual attention to my clients. What can I do to retain my clients and communicate the benefits of doing business with us?

Ask SCORE, May 2009 - Business Insurance
by Southern NH SCORE, from The Union Leader
I started a medical records transcription service about six months ago, which I operate from my home. Business has been very good. Recently, a client brought up the subject of business insurance. Do I really need it and, if so, what type of coverage?

Ask SCORE, May 2010 - Trademarks and Intellectual Property
by Southern NH SCORE, from The Union Leader
I own a beauty salon and have developed a small line of hair care products. I’m currently only selling them through my own shop, but am thinking about marketing them more widely. Do I need to trademark the name and, if so, how do I go about doing that?

Ask SCORE, November 2009 - Planning
by Southern NH SCORE, from The Union Leader
I started a lawn irrigation company two years ago, and despite a challenging economy, we have done quite well. Everything seems to be running smoothly, but I’d like to know what I should be doing to ensure that continues.

Ask SCORE, October 2009 - Growing Your Business
by Southern NH SCORE, from The Union Leader
I run a small and quite successful marketing/public relations firm. Recently, we’ve been approached to take on several new and larger-than-usual clients. I’d love to work with them and grow the business, but I’m also a bit wary of the impact doing so may have. Am I overreacting?

Ask SCORE, September 2009 - Competing Against The Big Guys
by Southern NH SCORE, from The Union Leader
I’ve owned a decorating store (paint, wallpaper, window coverings, etc.) for more than ten years. Though we’re operating at a profit, it’s getting harder and harder to compete against the large home improvement retailers. Am I fighting what is inevitably a losing battle?

SCORE In The News

Firefly American Bristo and Bar, Success Story
by SCORE 199
Firefly embraces the concept of comfort dining by offering inspired classic American fare in a warm, inviting atmosphere.

Book Reviews

Wall Street Journal Book Review
by Glenn Boston
The Wall Street Journal. Complete Small Business Guide Book by Colleen DeBaise

Business Management

Break Even Analysis As A Decision Tool
by Ed McCormick
SCORE counselor Ed McCormick explains how to perform a break even analysis.

Get A Handle On Absenteeism
by Southern NH SCORE

Life Is Like A Mayonnaise Jar
by Southern NH SCORE

Understanding Costs, Profits and Cash Flow
by Ed McCormick
SCORE counselor Ed McCormick discusses the dynamics of costs and their effect on profits and cash flow.

What’s Wrong With My Strategy?
by Ed McCormick
A three-part, in-depth discussion of competitive business strategy by SCORE counselor Ed McCormick.

Business Planning

7 Reasons to Write a Business Plan
by Susan Martin
The process of creating a business plan and thinking things through has helped many business owners learn what it takes to be successful. This article covers the key reasons why writing a business plan is critical for success.

Complete Start Up Business Plan Outline (Word)
by SCORE Seattle Washington
This Complete 28 page outline is for new businesses that will have to raise more than $50,000 from bankers and investors.  Not all of the sections will be needed for every business.   Look at the questions and if they apply, write that section.  You can append your financial forecasts and Cash flow models at the end.  Ideally this will end up less than 20 pages.   Ask your Score Counselor for help editing your work.

Do I Want (Need) A Partner?
by Alan Shaver
Are you considering a partnership arrangement for your business? Are you currently in a partnership that is not working? This article explains some of the basic ingredients of a successful partnership and why it is very much like a good marriage.

Employees versus Independent Contractors in New Hampshire - Do you know the law?
by Steve Feinberg
Most employers would prefer to treat their help as ’subcontractors’, and not ‘employees’. Why? Because they want to avoid the headaches and additional social costs our society puts on them when they have employees, such as workers compensation insurance, unemployment compensation, overtime.

Short Business Plan and Sample Plan (Word)
by Score 199
 short business plan is based on our "Simplified Business Plan" workshop.  It contains both an outline and a sample plan.  Nov 20009

Counselor Interviews

6 Questions…With Glenn Boston
by Southern NH SCORE
SCORE member Glenn Boston talks about his life, business career and SCORE.

Exit Strategies for Business Owners

Should I Shrink or Grow My Company
by Ed McCormick
Thinking about an exit strategy? Do you shrink the business to try to improve profitability on static or lower sales volume, or do you grow the business? SCORE counselor Ed McCormick looks at the options.

So You Have Found A Buyer for Your Businesss. Now What?
by Ed McCormick
What to do once you've found a buyer for your business.

When Should I Begin Planning My Exit Strategy?
by Ed McCormick
It's never too early to begin planning your exit strategy. SCORE counselor Ed McCormick discusses the process.

Your Company's Real Estate Lease As A Roadblock To Selling The Business
by Ed McCormick
SCORE counselor Ed McCormick how your real estate lease could be a major roadblock in selling your business.

Financing Your Business

Cash Flow Template (Excel)
by SCORE
This hand template combines your operating forecast with your cash forecast.  Start with your pre-opening expenses and your starting cash and then fill in your forecast and estimated expenses.  You will see how it impacts available cash to run the business

Financing Tips - How To Improve Your Chances
by Ed McCormick
SCORE counselor Ed McCormick offers advice on upping the odds on your getting a loan.

Financing Your Business
by SCORE & Circle Lending, Inc.
How to borrow money from people you know. This guide has been written with the intent of providing useful information, tips, and strategies to individuals who are considering a private business loan.

SBA Fraud Warning
by SBA
Small businesses need to use caution when approached by firms
offering to help them secure SBA loans. The SBA has advice on what to
look out for and what steps to take to protect yourself.

Franchising

Understanding Franchising
by Alan Shaver
Buying or opening a franchised business is much like starting or purchasing any other business, except there are some legal hurdles to get past, and some advantages may exist.  This article is an excellant overview of the opportunities and risks associated with franchising

Helpful Templates to Download

12 month Profit and Loss template
by Score

If you would like to build a summary of your monthly expenses and income, this may help.

Cashflow template (Excel)
by Score
This template will allow you to plan your cash needs for a 12 month period by combining your starting capital and cash expenses.  Fill it out left to right.

Loan Amortization calculator
by Score
Allows you to calculate payments and cost of the loan

Personal Financial Statement
by Score
Before you visit a banker, fill this summary out to help him estimate your financial position

Internet and E-commerce

9 ways to market your Web site via offline marketing
by C S Wurzberger and Pam Foster
To reach your customers in today’s cluttered market, having your site domain name on all your printed “offline” materials (business cards, letterhead, etc.) are just as important as your Internet/online tactics.

Boost online profits by including Web site content that sells
by C S Wurzberger and Pam Foster
“Content is King” is the rule of thumb in the Web industry because the content, or copy, is your online salesperson. Discover how marketing content makes all the difference.

Define your Web site's purpose to boost online success
by C S Wurzberger and Pam Foster
To build a successful Web site or to improve your existing site, you need to clearly define its objectives. These four questions will help you.

How to choose a domain name that will drive customers to your site
by C S Wurzberger and Pam Foster
Having the right domain name (also known as your URL or Web address) is absolutely critical in helping your customers will find your business in the Internet Jungle.

How to choose the right Web host to ensure online success
by C S Wurzberger and Pam Foster
Choosing your Web host is very important because you need to trust that your site is functioning at all times!

How to make sure your Web site's design is helping, not hindering, your chances for online success
by C S Wurzberger and Pam Foster
Learn how a great site design clearly outlines all the functions and features you need on your site to have the best chance of generating profits.

Measure your Web marketing results to find opportunities for more sales
by C S Wurzberger and Pam Foster
It’s important to monitor your online marketing efforts on a regular basis so you can make improvements. There are several ways to do this

Pay-Per-Click (PPC) advertising can significantly improve your search engine ranking and online sales
by C S Wurzberger and Pam Foster
PPC is a great way to enhance your site’s visibility and even guarantee you the top position of a search-engine page at least some of the time. Find out why.

Marketing

7 Crucial Steps Before Marketing Your Service or Product
by Susan Martin
You don't need a large marketing budget to generate sales for your product or service. But you will need to take some important steps in order to "position" yourself in the marketplace. Here are 7 steps you won't want to skip:

SCORE Workshops

SCORE Workshop Poster 2nd. Qtr. 2010
by Woody
Click on the link above to see our full color workshop poster for April, May and June

Starting a Business

Business Basics by Sony
by Harvey Bloom
Sony is proud to be associated with SCORE and to help bring you this invaluable guide that will get you on your way to making your entrepreneurial dreams come true. For further information about the products, programs and promotions available to business owners,
be sure to visit sony.com/SMBDifference.
Click on the blue link above to see the entire document.

Tax Documents

Small Business Jobs and Wages Tax Cut.
by Stef Heckscher

Although businesses are beginning to invest and expand again, many remain reluctant to hire. That is why the President is outlining the details of his proposed "Small Business Jobs and Wages Tax Cut." The proposal is simple and straightforward.  Click on the link to see the entire Document

Time Management

The 7 Deadliest Time Management Mistakes
by Susan Martin
Time management is critical to business Success. NYC based Business Coach, Consultant and Strategist Susan Martin will give you insight about and concrete steps to improve your time management.

Website Articles by CS Wurzberger

Three ways to make it easier for customers to buy
by C S Wurzberger and Pam Foster
Your Web site’s functional design, graphic design and content will make—or
break—your online shop success. By paying close attention to all three of these areas, you’ll make it easier for your customers to buy from you.

Turn your Web site into a profitable marketing tool
by C S Wurzberger and Pam Foster
Discover the 9 easy steps to planning a profitable Web site, from defining its purpose and choosing the best domain name to following proven marketing tactics that improve results.

Web "Usability" is a key factor in whether your site is profitable. . .or not
by C S Wurzberger and Pam Foster
What is Web “usability” and why does it matter? Learn how it plays a critical role in the experiences your customers have on your site, so they’ll buy from you.

What you can plan to spend on launching a profitable Web site
by C S Wurzberger and Pam Foster
The Web development community seems to shy away from revealing their prices unless they’re dirt cheap. Here’s the truth about Web development costs.

 

Looking for more help with your business? Contact SCORE now and make an appointment for your FREE and completely confidential counseling session either at either our Manchester location or one of our other Southern NH offices.